Mission Marketing: How It Works
Marketing is a mine field. There are so many paths that you can take but you never know which step is the right one and which one will blow up in your face.
Focusing your marketing is a necessity but where to start? With a mission that your audience will pay attention to because it’s there’s as well. What are we talking about?
Every company is formed with a mission statement. A reason for being and a reason for doing what they do. How can you get the attention of a company? Focus on the mission they want to achieve and show them how you can help them achieve it.
Mission Marketing is philosophical based marketing strategy that promotes synergy between marketing and mission statements. Historically, it has been the marketing strategy of choice for not-for-profits and charities, but it also allows commercial and cooperate companies to connect better with their audience.
The mission is the determining base of the campaign as well that the central message and must take into account the purpose, aim, goals, and achievements of the orginasation that you are working for. It must promote a change that the company wants to help society make and why it would better for everyone if it happens.
It has been called “conscious business” as it purposely reflects what the company stands for and extends beyond the profits, the stock, board, stakeholders and even the employees and give a more socially conscious view.
Mission Marketing is a powerful tool but also one that must be used right as it is shining a light on what the company stands for and it’s reason for existing, not something that you want to get wrong.
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